Behavioral Targeting

Display ads drive customers to your website. Outreach identifies and targets display ads to customers who are most interested in purchasing your product. By finding the most qualified potential customers online, and serving them a targeted ad, you will receive a visitor to your site that is much more likely to purchase.

In addition to targeting geographically, we use the following tactics to find your customers online:

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Geofencing

Geofencing is a virtual fence that allows businesses to target potential consumers based on their presence in a specific physical location, and serve them ads on their mobile device.

Geofencing works by accessing the location function on their phone. If apps within a user’s phone have the location service activated (most do) then that phone is available to be geo-targeted with your display ads. The user can see ads while they are in the location targeted and for up to 30 days after they leave the area.

This allows businesses to:

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Retargeting

Site retargeting – Marketing to people who have been to the advertiser’s site and then left. We place a pixel on the advertiser’s site and then track the users when they leave.

No matter how they currently get traffic to their site (SEO, SEM, social media, word of mouth, newspaper, display ads, billboards, business cards… 97% of first time site visitors do not take action during their first visit to a website. (Google’s AdWords Blog)

On average, 8% of customers return to a site to buy if the company does no retargeting. That average jumps to 26% with retargeting. (blog.shop.org)

Click on this thumbnail to view whole infographic.

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Conversion Tracking

There are many different criteria that go into the optimization of successful digital ad campaigns.

When a user completes an action that you’ve determined is valuable, that action is called a conversion.

Conversions are triggered when a user who has seen your ad, visits your website, and does what you want them to do (make a purchase, complete a form, download a coupon).

  • TIP: If you want to track a ticket purchase, place the conversion pixel on the “thank you” page of the website that appears after they have made a purchase. If you use a third party site for ticket sales, the pixel will most likely need to be placed on the vendors end. We are happy to work with you and your vendor to get this placed properly.

Video

Videos are targeted in the same way that display campaigns are targeted. Video is a good tool for products or businesses with visual elements that need demonstrations that evoke emotional appeal. Video targeting is presented as pre-roll and mid-role advertisements, attached to video content consumers choose to watch.

Email Marketing

We’ll design an email newsletter for your business and blast it out to consumers who have opted-in to our email database. You can target recipients by Demographic, Behavior, and Geography. This product comes with a GUARANTEED 10% open rate and 1% Click Through Rate.

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Search Engine Marketing

Real estate is everything! We’ll get you to the top of the Google results page by bidding and optimizing around keywords relevant to your business. If you need your phone to ring now, this is the product for you

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Search Engine Optimization

Over 71% of consumers click in the Organic section of the Google results page. We’ll get you there! This is a long-term campaign with long-lasting results

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Social Media

No time for managing all of your social networks? Let us do it for you! We’ll write original content and post it on your social pages, we’ll launch Promoted Posts, Facebook Like campaigns, and more to gain followers of your brand.

Responsive Websites

It’s crucial to have a website that’s both desktop and mobile friendly. Our websites will automatically respond to whatever size screen the consumer is using. We’ll build your site with an SEO strategy, with Click-To-Call/Email/Directions functionality, and monthly updates/changes to your site.

Creative

Creative should:

  • Have a clear, simple call to action with a button

    Research shows ads with buttons receive more clicks than those that don’t

  • Create a sense of urgency or intrigue
  • Include a high quality version of client’s logo (Client must be easily identifiable)

    A poor quality logo can hinder efforts to build brand awareness

  • Have crisp images that are not pixelated – design quality is important and builds brand trust
  • Use concise verbiage

    Desktop – No more than 12 words

    Mobile – No more than 6 words

    Mobile ads with 4 words or less get 28% more clicks on average

  • Use no more than 3 colors (unless using a photograph)
  • Include no more than 3 frames if rotating, and no less than 5 seconds per frame
  • Click tags are required for Retargeting/Outreach and IP Targeting campaigns
  • Have a thin border to define ad (1 point boarder suggested)
  • Be refreshed every 1 to 2 months to keep creative fresh

 

Creative Specs

Campaign Type Ad Sizes Specs
Retargeting/Outreach 728×90, 300×250, 160×600, 320×50, 300×50, and *254×133 (All Required)

*20% of this ad can be text including text in logo

Maximum Size: 40kB

Recommended File Type: JPG, PNG, GIF

Mobile Geofencing 320×50, 300×50, 300×250, and 728×90 (All required) Maximum Size: 40kB

Recommended File Type: JPG, PNG, GIF

Please note that an Ad Choice logo will be added to the top right hand corner of all ads. Please leave room accordingly so nothing on the ad is covered. The Ad Choices logo is 71×16 pixels.